California Privacy Rights Notice

California Privacy Disclosures

The California Consumer Privacy Act (hereafter: ‘CCPA’) and the California Privacy Rights Act (hereafter: ‘CPRA’) provide California consumer residents who reside in California with specific rights regarding their personal information (which we also refer to as personal data). In addition to the above this section describes your CCPA/CPRA rights and explains how to exercise those rights.

The following does not apply to de-identified or aggregated personal data or data publicly available, which are not considered Personal Information since they do not identify any individual.

 

Your Rights

  • “Right to Know“: You may have the right to request that we disclose to you what personal data of yours we collect, use, and/or disclose.
  • “Right to Delete“: You may have the right to request the deletion of your personal data collected or maintained by us. Depending on your Choices, certain offerings may be limited or unavailable. Upon verifying the validity of a deletion request, we will delete your personal data from our records and instruct any service providers or third parties to delete your information, when applicable.
  • “Right to Control Use”: You may have the right to control or limit the use of your personal data, including:

Right to Opt-Out of Sales/Sharing/cross-context behavioral advertising.

Right to Object to or Opt-Out of automated decision-making/profiling.

Right to Opt-Out of processing/Limit Use of Sensitive personal data.

  • “Right of Access”: You may have the right to access your personal data, and to transmit it to another entity.
  • “Right of Correction”: You may have the right to request amendments to your personal data if it is inaccurate or outdated in any way. Upon verifying the validity of a verifiable correction request, we will use commercially reasonable efforts to correct your personal data as directed, considering the nature of the personal Data and the purposes of maintaining your personal data.

 

Non-Discrimination

We will not discriminate against you for exercising your rights under the CCPA/CPRA. Based on the complexity of the request and the applicable regulations, we may charge a fee for your request. We may offer a CCPA/CPRA-permitted financial incentive, participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.

 

Exercising Your Rights

You may make a verifiable request to exercise your privacy rights by contacting us via email at info@sperra.com or by providing a written request by mail to Sperra at 2451 Signal St., San Pedro, CA 90731.

Please note that the above rights depend on a few things, and we may refuse requests if there are exceptions under the applicable law.

If we cannot verify you (or your authority to act on behalf of another person) we have the right to deny the requests. While verifying your identity we generally avoid requesting additional information from you for verification purposes. If, however, we cannot verify your identity from the information already maintained by us, we may request additional information from you, which shall only be used to verify your identity while you are seeking to exercise your rights under applicable law, and for security or fraud-prevention purposes.

We delete any new Personal Information collected for verification as soon as practical after processing your request, except as required to comply with applicable legislation.

An “authorized agent” means a natural person, or a business entity registered with the Secretary of State that you have authorized to act on your behalf, conditioned you have:

  1. Provided the authorized agent written permission to do so, and we could verify this; and
  2. Verified your own identity directly with the business.

Subsection 1 does not apply when you have provided the authorized agent with a valid power of attorney.

We do our utmost to timely respond to a verifiable Individual, and in a portable format unless it is excessive, repetitive, or materially unfounded. If we require more time, we will inform you of the reason thereof and the extension period in writing.

 

Do Not Sell or Share My Personal Information

We do not respond to “Do Not Sell” requests as we do not sell your Personal Information to third parties. In the twelve months before the effective date of this Privacy Notice, we have not sold any Personal Information of Clients, as per the definition of the CCPA/CPRA and similar laws.

After receiving your opt-in consent, we sometimes disclose Personal Information collected via cookies for cross-contextual behavioral advertising purposes, which may qualify as sharing your Personal Information under the CCPA/CPRA. To opt-out of this use, you can adjust your cookie preferences on our website’s cookie banner to block our advertising cookies.

Additionally, you can change your device settings to block cookies or install a third-party plugin to control how cookies interact with your device.

 

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